Initiative Studies Initiative Studies

We research current events and important general topics.
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The Significance of Children’s Products
The function of children’s products is changing. Children’s products primarily cater to children’s preferences. But they now additionally serve to relieve parents from caring for their children and are means of binding parents and children.
 
How Children Shop
Children are not only interested in products when they shop. They also want to learn something about monetary transactions and product universes. 
 
Youth and Media Usage
Media serve to communicate and entertain. For youth, however, media represent an emotional substitute cycle that always functions, even whether other relationships come to a standstill.

What Makes Children Happy
What do children have to be ‘offered’ for them to be happy? At a time when the gap between rich and poor is growing more and more, it surprising to learn that children’s happiness and development opportunities do not depend on their parents’ financial means.

World Youth Day and the Pope
German youth’s enthusiasm for the Pope astonished and alienated their parents’ generation. But at World Youth Day, young people vividly experienced the message: ‘Believe in yourself and don’t let yourself be led astray.’